Evaluation

Activity 1

1) In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e Music videos)

1) A shot that shows a link between lyrics and/ or music and visuals

This shot shows a link between the lyrics and visuals as it is a reference to the very first 2 lines of the song which are "Fashion is the only cure ,It always leaves you wanting more." As the opening sequence of my music videos continues there are more shots of the girl walking down in different fun and colourful outfits.

2) A shot that typifies the way a record company would want their artists to be represented.

This is a close up shot of one of the band members this is something that the record company would ask for as it creates an identity for the artist which leads onto star image. The shot of the band member singing into a hair brush with clothes hanging in the background emphasises the age group and genre that the band is appealing too.

3) A shot that illustrates how your  video uses music genre

This close up of the whole band together is something that is consistent in every pop video, therefore I decided to incorporate this into my music video as it creates a star image that consumers can recognise. As like every pop video, star image is key and therefore the way the artists look is very important, this is easily established by using close up shots.

4) A shot that shows an intertextual reference

This shot was inspired by Twiggy who was a fashion mogule as well as an actress and singer. As the song is about fashion I felt that by using Twiggy as an intertextual reference emphasises the lyrics as she is best known for her modelling and fashion choice.

5) A shot that demonstates your use of camera

This is a long distance shot that we decided to use as we were able to film the whole outfit as well as the bandmate walking towards the camera. By using this shot it allows the audience to see the bandmate from a distance and feel more of a relationship with the artist when she finally walks towards the camera as if she was walking to them. For our other shots we decided film whilst having the camera on the ground as we were able to get clear shots of the shoes whilst the bandmate is walking.

6) A shot that illustrates your use of lighting

This shot shows the use of natural lighting as the greenery adds to the shot making the walk stand out more. Also as the artist is dressed in black, we are able to see what she is wearing more clearly.

7)  A shot that demonstrates your use of mise-en-scene

This show clearly emphasises the use of mise-en-scene as the whole song and music video is about fashion, we decided to film in a 'typica' girly bedroom whilst one of the artists throws clothes out of her wardrobe. By throwing out the clothes it creates a messy room which also is streotypical for when a girl is getting ready or trying to find an outfit to wear.

8 & 9) Two shots which you feel demonstrate something which shows you have watched other music videos.

This shot illustartes that I have looked at other relating pop videos as it is a close up of one of the bandmates.

This still was encouraged by one of the Rogue Traders other songs called 'Voodoo Child' although they use different lips singing the song, I decided to use jewellery in order to emphasise the lyrics of the song as well as the music.